The afternoon lineup on ARD is about to undergo a notable shift, with a programming change set to follow the popular telenovelas Sturm der Liebe and Rote Rosen. Starting in January 2024, the network will introduce the beloved Bavarian series Dahoam is Dahoam to its national audience, aiming to bolster the currently struggling 4:00 PM slot.

This decision marks a strategic move for ARD, as the broadcaster seeks to revitalize its afternoon schedule. Dahoam is Dahoam, a long-running series with over 3,400 episodes, will take over the 4:05 PM timeslot, airing two episodes back-to-back on weekdays. Previously exclusive to Bayerischer Rundfunk, the series brings its charming rural tales to a broader viewership for the first time. The episodes slated to air initially are from 2018, giving new audiences a chance to immerse themselves in the world of this established show.

The change coincides with the start of the 21st season of Sturm der Liebe, which introduces fresh main characters to the ever-dramatic storylines at the Fürstenhof hotel. With Dahoam is Dahoam as its follow-up, ARD is banking on the Bavarian show’s proven success to draw in viewers who might linger after the telenovelas.

There’s cautious optimism regarding the change. As noted, attempts to test other formats in this timeslot failed to garner significant ratings. Critics and insiders speculate that ARD’s decision reflects a practical approach: bringing in an established and cost-effective series that carries a certain regional charm, though its heavy Bavarian tone might pose a risk to wider acceptance. Only time will tell if this strategic shift will strike a chord with the national audience, but ARD seems hopeful this new addition will add fresh life to their afternoon lineup.